JOBS

The World Intellectual Property Organization (WIPO) is recruiting for a Digital Marketing Officer based in Geneva

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Closing Date: 16 November 2024

The World Intellectual Property Organization (WIPO) is recruiting for a Digital Marketing Officer based in Geneva

Organizational Context

The Digital Marketing Officer position is located in the Customer Experience Section (CXS), Infrastructure and Platforms Sector. The section is responsible for marketing and customer service activities with a view to coordinating the strategy, planning, and execution of the Organization’s overall customer experience strategy in close collaboration with other areas of the Organization.

Purpose Statement

The incumbent acts as the focal point for coordinating and supporting the digital marketing and promotional activities across the organization. The incumbent is required to plan, coordinate, manage, and execute digital marketing and promotional activities conducted by both the internal marketing and promotion teams and the external marketing agencies. The incumbent is responsible to ensure that WIPO’s digital marketing and promotional campaigns are well planned and executed with high standards, and meet the expected KPIs.

Duties and Responsibilities

The Digital Marketing Officer will perform the following principal duties:

a. Plan digital marketing and campaign strategies – Liaise with the IP services colleagues (e.g. PCT, MADRID, HAGUE, and more) to understand the business needs and co-develop corresponding digital marketing strategies and campaigns to advance their objectives.

b. Execute and coordinate the execution of the digital marketing and campaign strategies – Develop the implementation plan and establish a planning calendar for the agreed activities with the colleagues and/or the digital marketing agencies. Oversee the implementation to ensure milestones, deadlines, and KPIs are met. Develop marketing automation, when possible, to support digital marketing operations. Leverage all WIPO channels and third-party outlets, where available, to support the success of the campaigns.

c. Manage the digital marketing-related activities as required – including, but not limited to, publishing digital marketing content online, monitoring digital traffic/ social media/Google Analytics, optimizing paid advertising campaigns, producing reports on the growth and analytics of campaigns to stakeholders and monitoring marketing project status and budget.

d. Implement the leads management practices – Ensure the common leads management practices are followed, with the digital marketing campaigns executed. Ensure the personal data privacy framework for collecting and using personal data is followed.

e. Provide advice for user-centric marketing content and campaign – Conduct market research to develop a deep understanding of the selected audience in the target market. Ensure WIPO’s campaigns appeal to the target audience by serving the marketing content and campaigns that consider their past feedback and the market’s current interests. Provide advice on the use of storytelling techniques and real-life examples to meet the marketing/campaign objectives. Provide oversight to messaging and production for agreed deliverables. Write or edit copy as needed for agreed deliverables. Guide the selection of images or other visual assets to accompany written text. Oversee video production as needed, including editing scripts.

f. Stay abreast of Marketing Technologies (MarTech) – proactively and strategically acquire new knowledge in marketing technologies and tools. Take case examples from the global/local brands and make suggestions for applying them to the context of WIPO’s marketing and communication. Define a strategy for experimenting with and evaluating the new marketing technologies in the WIPO context.

g. Collaborate with various WIPO units and external entities to identify marketing opportunities that could support the organization’s direction and goals.

Requirements

Education (Essential)

First-level university degree in marketing, communications, journalism, public relations, or other relevant fields.

Education (Desirable)

Formal training with certifications from acknowledged institutions in one or more of the following – digital and social media marketing and communication strategies, tactics, and technologies; campaign A/B testing, campaign analysis, and reporting; brand development and engagement strategies and tactics.

Experience (Essential)

A minimum of six years of professional experience in marketing and communication, preferably with B2B and/or B2C companies, inter-governmental agencies, or digital media agencies with regional/global coverage.
At least four years of digital/social media marketing and communication experience, liaising (including in a remote setting) with internal stakeholders and external digital marketing agencies to deliver effective KPI-oriented digital marketing campaigns.

Substantial experience with digital marketing campaigns, digital and social media marketing best practices, distribution platforms, and tools.
Experience in brand strategy and development on digital platforms.
Experience in project coordination.

Experience (Desirable)

Experience in customer-centric/customer experience/user experience practices, techniques, and tools (e.g. design thinking, user empathy research, user testing, lean UX, etc.).
Experience managing complex projects involving stakeholders from different backgrounds and cultures.

Language (Essential)

Excellent knowledge of written and spoken communication in English.

Language (Desirable)

Knowledge of Asian country languages (e.g. Chinese, Japanese, Korean, Thai, etc.).

Annual salary:

Total annual salary consists of a net annual salary (net of taxes and before medical insurance and pension fund deductions) in US dollars and a post adjustment. Please note that this estimate is for information only. The post adjustment multiplier (cost of living allowance) is variable and subject to change (increase or decrease) without notice. The figures quoted below are based on the October 2024 rate of 95.3%